See why college admissions selectivity shifts each year, what colleges evaluate first, and how families can focus on grades, rigor, and fit.

Test optional admissions lets you choose whether to send SAT or ACT scores. Learn what it means, when to submit, and how to verify each college policy.

As a college counselor, I have helped thousands of students navigate the application process. One of the most important aspects of this process is ensuring that students have all the necessary materials to submit an application that summarizes the best of their high school experience. In this article, I will discuss the materials needed to apply to college, including student activities, personal identification information, honors and awards, and any other details required for the Common Application, followed by a tool that you can download to help you get organized.

As a college counselor, I understand that the cost of attending college can be a significant burden for many families. Financial aid packages are not set in stone, and students can negotiate for more aid if they have new circumstances in their life that affect their ability to pay for college1. Here are some tips to help students renegotiate their financial aid package to help them get the best possible outcome.

As a college counselor, it is important to guide your students on what to ask during their college visits to help them make informed decisions. Here is a list of questions to ask when visiting colleges.